To get new customers,
sometimes you have to
do some heavy lifting.

Our checking campaign for TD Bank was a big deal. And a simple one, at that. We wanted to get people's attention by showing them they didn't have to carry around such a big minimum balance. Hopefully, this would lead to happy customers, which would lead to more happy customers—and a happy client.

Did it work? Compared to the competition, we had the highest rate of new checking accounts. Turns out it was a huge weight off everyone's shoulders.