You can't write this stuff.
Well, most of it.
To capture genuine, human responses to less-than-human service, our latest TD Bank work moves away from traditional actors and rigid scripts. Instead, we leveraged a handpicked team of improv actors from New York and Chicago. By encouraging them to explore general "bad bank" scenarios, each spot benefitted from natural dialog and in-the-moment reactions. And each take offered a little something different.