You don't need a microscope
to see these results.
Advertising to industry experts isn't easy. We had to break down the technical jargon of insecticides and herbicides and make Bayer products a simple sell. We successfully launched products that ran the gamut from turf fungicides to commercial insecticides to plant herbicides, and did so with flying colors.
Next thing you know, conversations around the water cooler turned into debates about their latest proprietary polymer technology.