Our POV

News, perspectives, trends, and more.

News

Tracey Santilli Honored by the Philadelphia Business Journal as a “Woman of Distinction”

We’re delighted to announce that our friend, mentor, and president, Tracey Santilli, has been chosen as a 2022 Women of Distinction honoree by the Philadelphia Business Journal.

Fostering Hope Drive

To embrace the season of giving, Tierney kicked off a holiday drive on Giving Tuesday with Fostering Hope PA to give back to our local community.

Tracey Santilli Joins Forbes Communications Council

We’re pleased to announce that Tierney’s President, Tracey Santilli, has joined the Forbes Communications Council.

A Phantastic Summer Internship

Tierney welcomed 18 interns to work alongside our staff on real client projects while also taking on their “client,” the Philadelphia Phillies.

Sweet, Sweet Coverage

Tierney worked in tandem with Insomnia Cookies to help support and strategically announce two major business initiatives for the late-night bakery.

Thriving in a Hybrid Work Environment

Tierney’s President, Tracey Santilli, joined Philly executives at The Leader’s Edge panel to discuss hybrid work success.

Served with Love: Tierney Volunteers at Ronald McDonald House

This Valentine’s Day, Tierney headed to the Ronald McDonald House on Chestnut Street and volunteered in their Served With Love program.

CPR Training From an Organization with Heart

In honor of National Heart Month, Tierney invited the nonprofit Simon’s Heart to come give CPR training to the agency.

Perspectives

The Holidays are Here: Where Retail is Headed This Season

The holiday shopping season is a hectic time for all, when gift-giving takes over and consumers bask in the glory of well-timed promotions and deals.

How Social Media Has Become More Social During COVID-19

The COVID-19 pandemic has consumers staying close to home more to protect themselves and others from the virus, leaving social users on a quest to find ways to entertain themselves and stay connected during these isolating times.

Ready…Set…GO: Consumers & Gaming

Gaming and eSports are enjoying a surge in popularity and awareness—partly due to consumers spending significantly more time at home.

Work From Home: Impact & Innovation

When the Coronavirus pandemic shut the doors of many businesses, workers scrambled to adjust to working from home, unaware how long it would be before returning to the office.

Minding the State of Behavioral Health in Marketing

For some time, behavioral health efforts were rising in the zeitgeist on the coattails of "wellness," but the recent pandemic has broken down stigma around mental health in a way nothing else was able to do in the past.

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